The Match N Move case study was a collaborative project I worked on with an amazing team — but my role as Lead Analyst gave me the chance to guide the direction of our research and strategy. I led the market analysis and defined the core features the app should offer to meet real user needs. One of the most meaningful parts for me was integrating accessibility — which I reframed as a superpower, because even small design choices can spark meaningful change. This project reminded me that impact starts with intention.
